Programmatic: Frequently Asked Questions
1. How is the effectiveness of a Programmatic DOOH campaign measured?
The effectiveness of a Programmatic DOOH campaign is determined based on the number of actual contacts with your target audience. The Radarsee technology performs Wi-Fi scanning, allowing for precise counting of mobile devices in the visibility zone of digital screens. This means you only pay for confirmed views, not theoretical reach.
In your personal account, detailed analytics are available in real time, allowing you to assess results quickly and adjust your strategy. Specifically, you can:
- View data by the hour of the day, to determine when the audience is most active
- Analyze weekdays, to identify periods of highest engagement
- Compare the performance of locations, to choose the most effective spots for placement
The reports will show:
- The total number of impressions
- Actual number of contacts (Wi-Fi scanning data)
- Reach and frequency of impressions per geographic area
Current metrics (e.g., CPM) for more accurate cost evaluation
With this data, you can quickly adjust your strategy and allocate the budget to achieve the maximum result from each location.
2. Is Programmatic DOOH suitable for my business?
Programmatic DOOH is a modern and flexible form of digital outdoor advertising that works well for both large companies and medium or small businesses. You should especially consider it if you:
- Want to target specific locationswhere your audience is
- Wish to optimize your budgetby paying only for actual contacts (CPM model)
- Need to quickly launch and adjust campaignsbased on seasonality or current events
- Value prompt analytics for internal reporting and decision-making
Programmatic DOOH combines the flexibility of digital tools with the broad reach of outdoor advertising. This format works well for large brands with extensive campaigns, as well as for medium businesses with local goals.
Fill out the form, and we’ll show you how it all works!
Experience all the benefits of Programmatic with a test drive.
3. Is there a minimum budget for launching a campaign?
For a successful start in Programmatic DOOH , we recommend a budget starting from 30,000 UAH.This amount typically allows you to:
- Launch testing across multiple locations
- Ensure sufficient contact frequency with your target audience
- Collect representative data for analysis
Thanks to the CPM (cost per thousand impressions), you pay only for actual contacts, not for screen time rental. This makes even moderate budgets more cost-effective compared to traditional outdoor advertising.
4. Can i access reports and detailed analytics?
Absolutely! Transparent analytics is one of the key advantages of Programmatic DOOH. In your personal account, you’ll have access to:
- Real-time statistics
- The ability to export reports in PDF, Excel or CSV
- Detailed breakdowns by hour, day and individual screens
- Actual contact numbers and CPM
- Comparative analysis of effectiveness by location or time intervals
You always have control over your budget and can see what results it’s delivering. Access to the account is granted immediately after campaign launch.
5. Are different content formats supported (video, banners, animation)?
Our digital screens support the main effective formats for outdoor advertising::
- Static images (JPG, PNG) – concisely convey the key message
- Video clips up to 10 seconds (MP4) – capture attention in dynamic urban environments
Globally, short videos contribute to high memorability and conversion rates, while static images provide immediate message delivery. Our team will help adapt your creatives to the optimal format for maximum effectiveness.
6. Is it possible to test the product before launching a full campaign?
Yes, we offer a test drive of our programmatic platform, which includes:
- Demo access to your personal account
- Launching a test campaign with a limited budget on selected screens
- Evaluating analytics based on real data
- Testing different targeting and optimization settings
To take advantage of the test drive, fill out the form on the website or contact our sales department. We’ll give a detailed presentation and help with initial settings so you can personally experience the effectiveness of Programmatic DOOH.
Fill out the form, and we’ll show you how it all works!
Experience all the benefits of Programmatic with a test drive.
7. How quickly can I launch a campaign after submitting materials?
Speed of launch is one of the main advantages of Programmatic DOOH. Once you provide creatives that meet technical requirements:
- Moderation takes about 1 hour
- Campaign setup in the system takes about 5–10 minutes
- Ads start displaying within 20–30 minutes after material approval
This quick turnaround is unattainable in traditional outdoor advertising, which typically requires days or weeks. With this speed, you can quickly respond to current events, launch urgent promotional offers, or adjust your strategy as needed.
8. Is it possible to integrate a DOOH campaign with other digital channels?
Yes, Programmatic DOOH by Octagon integrates into an omnichannel marketing strategy.Combining it with other digital channels creates synergy:
- Unified DSP platform: launch and manage DOOH advertising alongside online channels
- Consistent creatives: a unified visual style for both offline and online
- Maximized reach: broad DOOH coverage combined with precise online targeting
- Convenient analytics: evaluation of combined impact across all channels
We’ll help you plan a comprehensive advertising campaign, where Programmatic DOOH will be a key element, enhancing your digital activities and boosting overall ad ROI.