Silpo

Example of implementing an advertising campaign for a networked offline business with dynamic offers.

Marketing objective:
Informing the audience about discounts, reaching the adult population in Kyiv, Lviv, and Dnipro.

Feature of the ‘Price Weeks’ Campaign:
Frequent changes in content and consideration of risks in blackout conditions.

Offered:
The digital panel format allowed the partner to frequently change content without spending on printing, as well as to control the timing of content displays and enhance them during peak hours. 

Results:
The ‘SILPO’ network became №1 🏆 in visibility among competitors for outdoor advertising objects according to the BHT study, based on guest evaluations of ‘SILPO Visibility vs Competitors.
The ‘SILPO’ network has become a regular partner and continued its placement 🧡