Wild Robot
Objective:
Announce the new animated film "Wild Robot."
Offered:
Use medium-format screens via the DSP Programmatic system, located in the central part of the city and key traffic areas. With this technology, the client was able to track the number of contacts in real time, additionally targeting by time, and launch videos as quickly as possible, making it an ideal solution for tasks like movie premieres, events, etc.
Result::
Over 7 days of broadcasting on screens, the campaign reached about 250,000 contacts (252,308). Thanks to the eye-catching bright plot and the use of DSP Programmatic, the campaign effectively attracted attention to the animated film's premiere and ensured its prominent presence on outdoor media in Kyiv.
