Dobrobut Medical Center

Example of implementing an advertising campaign to introduce a new service from an already established brand.

Marketing objective:
Introduce the audience to the ‘Emergency Assistance’ service and increase brand awareness among the adult population.

Campaign feature:
The technical requirements emphasized a comprehensive program using non-standard, enlarged billboards, and the mandatory inclusion of billboards near Dobrobut hospitals in the targeted program.

Offered:
For the campaign, we proposed a combination of our own and partner structures, focusing on major transportation flows and central locations (digital panels, non-standard supersites, and media facades).