Octagon screens are now available on Programmatic systems
Access to city screens and actual analytics is already available in your personal account
Payment for impressions, not for video appearances on screens
Reports include actual data instead of historical passenger flow figures
Flexible management of launch timing, schedule, and campaign intensity
Ability to enhance existing standard placements
Octagon screens are now available on Programmatic systems
Access to city screens and actual analytics is already available in your personal account
Payment for impressions, not for video appearances on screens
Reports include actual data instead of historical passenger flow figures
Flexible management of launch timing, schedule, and campaign intensity
Ability to enhance existing standard placements
How Programmatic is Transforming DOOH Advertising:
Programmatic for DOOH – a solution that combines the broad reach of outdoor advertising with the precision, adaptability, and measurability of digital marketing channels.
Impressions Measurement
Programmatic enables precise tracking of every ad appearance on the screen and the number of impressions it generates in real time.
Flexible Budgeting
The programmatic model operates on a dynamic auction-based purchasing process with various pricing strategies — ranging from broad reach at lower bids to highly targeted placements at higher rates. Payment is based on CPM.
Campaign Control in the Hands of Advertisers
Adjust your campaign in just a few clicks: update creatives, modify targeting parameters (specific locations, time of day, days of the week), and control ad frequency.
Real-Time Analytics
Access detailed reports on multiple parameters in your personal dashboard and analyze up-to-date impression data to make informed, timely decisions.
How It Works:
Step 1
Sensors on the screens scan the area within a specific range and detect devices with an active Wi-Fi module.
Only devices that remain in the zone for less than 3 minutes are counted — these represent people passing by or driving past the screen. Data is transmitted to the server every 10 seconds.
The system considers the geometry of the road section and the screen itself: traffic directions, distance from the road, screen angle, structure height, and more.
It also accounts for the distance at which the content of the ads becomes clearly recognizable.
Step 2
Each ad display is assigned a share of the collected data
Every advertising campaign is accompanied by detailed reports, including the number and timing of ad displays, as well as the number of impressions received.
You have full control over the process and can adjust parameters (time, location, budget) in real time through an intuitive personal dashboard.
Your ad in the right place at the right time
All these opportunities are available thanks to the collaboration of companies
Programmatic in action: real examples
When deadlines are tight
With Programmatic, launching and managing ad campaigns is quick and effortless — just a few clicks and you're live.
When you need to be in the right place at the right time
Whether you want to wake up the city with your message, inspire weekend activities, or target a specific district, Programmatic allows precise targeting by location, day of the week, and time of day.
When you need to amplify standard placements
Programmatic can enhance traditional ad placements by adding extra screen appearances, expanding location coverage, or testing additional creatives.
When you need to test different hypotheses
If a marketer is unsure about a strategy, Programmatic enables quick hypothesis testing and real-time adjustments based on immediate results.
When you need to optimize your budget
If your campaign isn’t restricted by time or location and only the number of impressions matters, you can choose a low-bid strategy. This broad-reach approach fills available screen slots without additional targeting.
When you want to extend digital marketing to the streets
Programmatic makes launching and managing outdoor ad campaigns as intuitive as running digital ads for any targeting specialist or PPC expert. The only difference? Instead of phone or computer screens, your ads appear on screens across Kyiv.
Fill out the form, and we’ll show you how it all works!
Experience all the benefits of Programmatic with a test drive.
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