Zolotiy Vik

Example of implementing an advertising campaign to drive sales tied to specific dates/events.

Marketing objective:
Driving sales during the holiday season and informing about marketing activities. Activity: Kyiv, Lviv, Khmelnytskyi, and other cities. 

Campaign feature:
"Breathable Address": placement was done on an already booked annual targeted program with a focus on major transportation flows. For the ‘holiday’ billboards, additional digital panels and shopping center facades were selected in the direction towards the client’s retail locations to emphasize the brand image.